What pages should a local business website have?
Local visitors often decide quickly: do you serve my area, what do you offer, and how do I book? Your website should answer those before they leave for a competitor.
Checklist
- Clear homepage offer and suburb or city cues already stated on the site
- Service-area page when you list places you cover
- Dedicated pages for your top local services
- Pricing guidance or package framing where possible
- Booking / quote page with practical next steps
- FAQ covering access, timing, preparation and cancellations
- Policy or guarantee page only when those promises already exist
Example
A plumber or cleaner mentioning Sydney suburbs can benefit from /areas-we-serve, /emergency-repairs and /get-a-quote instead of burying details in one homepage section.